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Planet Creative was selected by a local entrepreneurial and scientific group to assist with fundamental work that would lead to the naming, positioning and branding of a series of new medical/biotechnology devices aimed at the world consumer markets. Planet Creative commenced the work with a Business Discovery Workshop, which is usually the basis for our most fundamental and challenging work. Over several sessions we worked with the client executives to develop a name for the new group, which is Global Energy Medicine (GEM), and the names of the first products, which are e-cell and e-light. The products are smart card controlled and emit beneficial radiation from the small, portable hand-held devices and are expected to sell extensively in the international market. They can assist in the repair of skeletal or tissue injury or degeneration. They are at the forefront of consumer medicine, as a result from extended clinical investigations in the physiotherapy field over many years. Planet Creative assisted the client to develop the name and identity positions for the company and the products. Planet Creative also developed the first directions for the physical design of the actual product that then led to the detailed CAD design for the product tooling. The work also included developing a high level fully customised document aimed at commercial partners (winner of a WA and National design award), as well as stationary, folders, and the prototype packaging designs. Planet Creative provided writing services in order to convert technical language into a more user-friendly document for potential commercial partners. Planet Creative is now engaged on stage 2 of the project to fully develop the materials for the marketing of the e-light product.
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